It was a definite improvement over my usual routine, but I still ended up with frizz as the day went on. I rough dried my hair until it was about 80% dry and then switched over to a blow dry brush to get the heat/tension combo needed to achieve the smoothest end result. That really shocked me, I thought for sure it would end up greasy from using that much. I was pleasantly surprised that even when you use a lot of this product, it does not weigh your hair down or make it greasy AT ALL. I used a good amount of the product and combed it all through my hair to make sure everything was saturated with it. I was so hoping this product would be a game changer, but I just can't quite give it five stars. I have very fine hair that is prone to frizzing like crazy, it's a very difficult texture to work with in the summer (well, pretty much all year it's difficult to work with, but doubly so in the summer). I think this is a great product and I've seen how well it works on others, but I just haven't had the same results myself. On days in-between COLOR WOW applications (after shampooing) styling products can be used on wet hair. If desired apply additional styling products to dry hair. For best results, do not apply wet styles to hair during COLOR WOW application as the styling polymers may interfere with COLOR WOW's technology. Reapply after 2 to 3 shampoos.If desired, Color Wow Cocktail can be applied before COLOR WOW application.
Humidity-proofing will last up to 72 hours or 2 to 3 shampoos. COLOR WOW's humidity proofing formula is heat activated.
Spray liberally and evenly on hair, section by section, and then blow-dry. Dreaded moisture gets in - hair frizzes out! COLOR WOW borrows from textile technology covering each hair strand with an invisible waterproofing cloak: heat-activated polymer works to compress, tighten and seal hair strands hair is supernaturally sleek, smooth and super silky effects last up to 3 days, even through shampooing Unlike typical "humidity-guard" serums, will not build up, weigh hair down or make it greasy USAGE After shampooing and conditioning, apply COLOR WOW to damp, towel-dried hair. Color chemicals can make your hair more porous by degrading the tight outer cuticle layer. "Not only does it have the weather-proof finish, but it improves and transforms the texture of the hair, ensuring it's frizz-free and silky smooth.One of the unintended consequences of color processing is frizz. And the results last, so you only need to use this every three to four washes.īut what sets it apart from other humidity-fighting products on the market? "I think one of the reasons for why Color Wow Dream Coat is so successful is because there is no other product like it on the market," explains Appleton, whose roster of clients includes the likes of J.Lo, Kim Kardashian, Kylie Jenner and Dua Lipa.
#Color well dream coat free#
Once you're done, your hair should be left glossy, smooth, free of flyaways and protected from the elements. You then blow-dry your hair-this product requires heat to activate, so no, air drying won't cut it-while pulling your hair as taut as possible to get that high-shine finish. After shampooing and conditioning as normal, you section your hair and spray the product liberally through your strands. So what actually is Color Wow Dream Coat? Simply put, it's like a waterproof cloak for your hair. Photo: Appleton used Color Wow Dream Coat to create this bouncy blow-dry on Jennifer Lopez.
#Color well dream coat professional#
A staple in the backstage kit of celebrity hair artist Chris Appleton, Color Wow Dream Coat even has the professional seal of approval. This is one product that lives up to the hype, and I truly can't imagine my hair routine without it now. Perhaps this winter's never-ending dreary weather had me seeking out shine in alternative places? But whatever it was that made me spray this product into my hair that January morning, I can only say thank you.
Honestly, I don't know what made me reach for it.
So while I was well aware of the hype surrounding Color Wow's Dream Coat Supernatural Spray (£27), it was another in a long line of buzzy hair products that had a home in my beauty stash but never saw the light of day-until this year, that is. While I can whizz off a list of dry-shampoo recommendations as long as my arm, new hair launches and trending hair tools are often left gathering dust at the bottom of my "to test" box. Despite my work as a beauty editor, I am decidedly nonchalant about all things hair-from washing it to styling it. When it comes to blow-drying my hair, I am notoriously lazy.
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